Open Attribution Hub
Enter your access code to view conversion performance and lead-to-source matches.
Demo code: ATTRIB2026
Conversion intelligence
Every lead, connected to its source.
Monitor your Google Ads and GA4 conversion coverage, then trace each chat, call, and inquiry back to the campaign or search that started it.
Tracked conversions
486
+12.4% vs. previous 30 days
Attributed revenue
$86,420
+18.8% from connected leads
Match rate
91.6%
+4.2 pts chat & form sessions matched
Coverage health
96%
+3 events events sending to GA4
Qualified conversions over the past 12 weeks
Attributed conversion value
Matched conversations and inquiries from their first touch.
| Lead | First touch | Conversion | Confidence | Value |
|---|---|---|---|---|
Maya Thompson Chat · 12 min ago | Google Ads emergency roof repair near me | Booked inspection | 98% matched | $1,850 |
Jordan Lee Inquiry · 28 min ago | Organic search flat roof replacement cost | Requested quote | 94% matched | $6,400 |
Alex Morgan Phone · 1 hr ago | Google Ads commercial roofing contractor | Phone consultation | 89% matched | $3,200 |
Sam Rivera Chat · 2 hrs ago | Referral roof leak repair | Callback requested | 77% matched | $980 |
How the match is made
Capture click IDs
GCLID, UTMs, landing page & search term
Identify the conversation
Pass visitor ID into chats, forms & calls
Resolve the source
Match CRM lead records to the first touch
Send conversion value
Return qualified outcomes to GA4 & Ads
Recommended events that keep Google Ads and GA4 in sync.
Form submissions
Lead form and quote request submit
Phone calls
Click-to-call and tracked call events
Email clicks
mailto links and contact CTA clicks
Qualified chats
Chats with contact details or booking intent